TAMY Awards & Coca-Cola Senior VP McIntyre Keynote

http://tagtvonline.com features the entire TAMY Awards program. Here is part one of the keynote by Penny McIntyre, The Coca-Cola Company Senior VP and GM, Water, Tea and Coffee, entitled "The New Rules of Brand Management - Leveraging New Media in the New Economy." Weve all been hearing about the importance of Web 2.0, Social Media, Social Networking, Blogs, Vlogs & SEM. McIntyre provides the inside take on the dos and donts and best practices of online brand management.

Who was named the 2009 Technology Marketing Executive of the Year? Go to http://tagtvonline.com to see the award winner and what companies also were winners. Who and why did the chosen companies earn category awards for Corporate Repositioning, Marketing Tactic or Marketing to the C-Level? Each year, TAMY awards are given to one emerging firm and one large company in each of the following categories:
•Corporate Repositioning Award
•Honors companies that have reinvented themselves in the marketplace, either by repositioning themselves in their category or expanding into new categories.
•Marketing For Growth Award
•Recognizes companies that have used marketing to measurably boost overall growth in terms of sales or market share.
•Marketing to the C Level Award
•Highlights companies that have driven growth through successful marketing program addressed at reaching C Level executives.
•Customer Marketing Award
•Acknowledges the best marketing campaign to generate incremental revenues by increasing a companys share of existing customers.
•Marketing Tactic Award
•Spotlights excellence in an individual marketing tactic or program, such as advertising, PR, direct mail, marketing collateral, presentation, e-marketing, interactive, website, or e-mail.

The TAMY Awards is an annual event of the Technology Association of Georgia Marketing Society.

About TAG TV http:tagtvonline.com/: As an online technology content video portal for Georgias business professionals, TAG TV originally produced live and on-demand events and programs, weekly audio broadcasts, and a unique selection of technology focused videos reaching a statewide audience of business professionals. TAG TV offers a diverse selection of programs, from once a year multi-hour segmented video event specials such as the Georgia Technology Summit, monthly TAG Society video presentations such as the recent CIO panel from Verison Wireless, McKesson Technology Solutions and Turner Broadcasting, weekly 15 minute Tech Talk Radio shows hosted by TAG President Tino Mantella interviewing Georgias technology thought leaders, and a new daily show (usually 3-10 minutes) on WebVisions featuring the most popular technology news and information-related Web video each week day, Monday through Friday. Let WebVisions at http://tagtvonline.com/ expand your tech IQ.

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Science & Technology

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