ad:tech Sydney 2011 - Matt Leeburn, CEO, Interaction Dynamics
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Uploaded by interactiondynamics on Apr 10, 2011
The internet has evolved the consumer into becoming much more time sensitive and self empowered; expecting only the best quality, with the best experience, for the least amount of stress. This has meant we must also evolve the way we interact with consumers by shifting from advertising-to to engaging-with.
At ad:tech Sydney 2011 our CEO, Matt Leeburn shares his latest thoughts and findings on how we can properly engage with this newly evolved creature. Matt was joined by industry thought leaders Sharon Williams, CEO, Taurus Marketing and Warren Billington, CEO, Acxiom.
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