This example is for a Papa John's campaign created by Fleishman-Hillard (my employer) and includes physical events, social media hooks and includes a cool augmented reality example. The campaign is in support of Papa John's 25th anniversary and ties into the Road Trip program.
This video is a look a the augmented reality application built in support of the broader program.
Would be better (more robust) to mark up a pizza box's corner and recognize the area..
Defeats the purpose of using such props, but recognizing the palm and fingers, facial features etc. will make it possible to dispense with printed markers altogether. Detecting fingertip motions will enable "air user interfaces" (AUIs). I'm working on a theremin app along these lines :)
satychary 2 years ago