6 Steps to Persuasive Design with Dr. Eric Schaffer

Six steps of the process of creating a persuasive design. Download a poster of this animation and a free white paper on PET research at http://www.humanfactors.com/persuasio...


6 Steps to Persuasive Design

From our previous video on Persuasion, Emotion, and Trust (PET) http://youtu.be/3J85SUZFXNM , you know that there are long lists of methods we can use to motivate customers and increase their conversion. So it's natural to think that using more persuasion methods is good and will result in lots of conversion.

But is it true?

In this video, Dr. Eric Schaffer says using lots of methods results in persuasion clutter. He outlines in 6 steps the scientific application of PET research to create a persuasive design.

He discusses:

- Using in-depth Gestalt interview methods to understand the customer's drives, blocks, beliefs, and feelings.
- The importance of PET Analysis to find out what really matters to customers
- How to create a powerful meme to support the persuasive effort
- Getting to that magic point of certainty, when the actual sale happens

• Category

  Science & Technology

[Marloes Pennings]

Can i also get the paper for this study? It's very useful for my thesis. Thanks!

[HFIvideo]

We don't have it actually. You just have request it from your library.

[Joshua Lumley]

thank you, for commenting such. (i thought i was the only one).

[Joshua Lumley]

all seems big brotherish, i can't watch television without people telling me to buy a car, a house or to go on a holiday. That would lead me to financial ruin, advertisers sit around a board room all day and talk about how best to manipulate us. They are not in your interest.

[compactvideostalbans]

Interesting information and a beautiful animation to watch. Thanks.

[themonster861]

Wow how do you draw so good ?

[Anjalena]

Are you saying that we should employ the tactics of persuasion through fear to drum up the amount of sales on our websites? This just seems morally and ethically wrong. Sure it works! Look at the media... they're always driving our society through fear. But I just can't imagine doing it. Maybe I'm just an idealist. =(

[nurul1978]

Hi, May I also get the same paper please? Thank you