CBS TV 1991 Fall Campaign Promo - The Look

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Uploaded by on Feb 6, 2008

The CBS television network aired this promo in 1991 for "The Look" campaign. Video remains the property of CBS, all rights reserved.

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  • I think in 1991-1992, CBS was the #1 network solely because they had not only the 1991 World Series which was their highest rated but also because of Super Bowl XXVI. How funny & ironic that both of those events took place at the Metrodome in Minneapolis.

  • Designing Women is my favorie show today

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  • Ironically, the documentary series True Detectives, which premiered in the 1990-91 season and was hosted by Harrison, was not picked up as well

  • Gregory Harrison appears on behalf of The Family Man, which was given a mid-season renewal for the 1991-92 season in case its summer 1991 ratings increased. The latter didn't happen, so the second season episodes that were ordered never went into production. This promo was most likely produced around May 1991 at the time of network upfronts, so they had to feature Harrison just in case.

  • Nothing long-running for CBS that season (the longest tenured show was Brooklyn Bridge, which ran for 2 seasons).

    Granted some of that was due to unforeseen circumstances (i.e.: Redd Foxx's death helping sink "The Royal Family") but it's like almost all the other new shows got pulled in a hurry.

  • WJBK in Detroit (then a CBS affilate, now a Fox owned station) had a local version of this campaign.

    'The Look of Detroit is TV 2'

  • Don't forget Larry Riley at 0:20.

  • And not long after the Super Bowl came the 1992 Winter Olympics

  • CBS will never be proud again, a bias network. these were the good ole days for CBS. will never happen again.

  • WMBD-TV in Peoria did a tie-in campaign" The Look of Peoria is 31 WMBD"

  • I notice at least 4 Knots Landing stars made appearances: Ted Shackelford, Joan Van Ark, Michele Lee, and Nicollette Sheridan

    Odd, because by this time Knots was plummeting in the ratings

  • Oh was that Larry Hagman? I couldn't tell

    I did notice Sheree J. Wilson though

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