Viral Video Commercial: 'CRUSH': If Guys Were Girls

Independent Digital Media were launching a new website called PRIMPED The go-to for how-to in beauty (www.primped.com.au).

They engaged my services to help establish their brand in a crowded, competitive market.

We created a series of 3 Viral Video Commercials around the theme 'If Guys Were Girls'.

Our intent was to create a sense of community and sisterhood (a TRIBE).

We also engaged a seeding partner to get the clips viewed by the right audience.

To date (04.06.09) the series has achieved more than 120,000 views, with this clip being the most popular.

Category:

Comedy

Tags:

• Primped;
• beauty;
• viral
• marketing;
• video;
• if
• guys
• were
• girls;
• online
• video
• commercials;
• digital
• content