Client: Bank of America
Spot Title: The Sum
Agency: Lopez Negrete Communications
Chief Creative Officer: Alex López Negrete
Creative Director: Luis Gonzalez
Associate Creative Director: Joshua Patron
Art Director: Gwendolyne Echenagucia
Copywriter: Alonso Nuñez
Agency Producer: Marlo Baker/Mike Hulsey
Production Co: Park Pictures
Post Production: Texas Video and Post
Director: Lance Accord
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