EARTH HOUR 2010 SERBIA

Nikola Tesla Electrifying As Earth Hour Ambassador For Serbia

WWF Danube Carpathian Program has recruited Serbian inventor Nikola Tesla, one of the fathers of electricity, as an Earth Hour Ambassador. Tesla was one of the most important contributors to the birth of commercial electricity and is a national icon in Serbia. While Tesla is no longer alive, he will be used as a key visual of the Earth Hour campaign, with his image appearing on Earth Hour posters.

The concept was developed by Ogilvy Serbia, with Tesla chosen to be an ambassador because his way of thinking and research was closely inspired by our planet. His primary goal was to discover the secrets of nature to create a new and better world. If he were alive today, Nikola Tesla would want to make a stand according to his beliefs and his work and Earth Hour is the perfect opportunity.

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People & Blogs

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• Nikola Tesla
• Earth Hour
• Sat za nasu planetu
• Serbia
• WWF
• Fond za zastitu prirode