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Penny Herscher on Successfully Sourcing Venture for Women PtII

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Uploaded on Sep 10, 2010

Video Interview with Penny Herscher, CEO of First Rain. Prior to FirstRain, Penny was CEO of Simplex Solutions, an electronic design automation company serving the global semiconductor industry. As CEO, she grew Simplex from a few engineers in 1996 to a high-growth, profitable software company. She led the company to very successful IPO in 2001 and through the sale of the company to Cadence DesignSystems in 2002. Penny then worked at Cadence as Chief Marketing Officer and General Manager of a major division of the company. From 1988 to 1996, Penny was an early employee and senior executive at Synopsys. She started her career in 1982 as an R&D engineer with Texas Instruments and then Daisy Systems and she holds a BA with Honors in Mathematics from Cambridge University. You can find Penny at First Rain http://firstrain.com/ExecutiveManagem... & at her blog The Grassy Road http://pherscher.blogspot.com & on Twitter @pennyherscher http://twitter.com/pennyherscher. For further info check out http://www.ezebis.com Thanks to Alexander Blu for music 'Democracy'http://www.jamendo.com/en/album/149 Distributed by Tubemogul.

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