A RESTORED 1959 FORD EDSEL

In the model year of 1958 Ford Motor launched a new car named after Henry Ford's son, Edsel. Ford Co., thought there was a niche to fill between the Ford car and the next model level Mercury. They thought wrong. There were several reasons for the failure of Edsel, one being it's different if not bizarre styling featuring a " horse collar" grill. Another reason was that there was no niche to fill between Ford and Mercury. Edsel used a lot of Mercury parts so it appeared to be a lower scale Mercury than a upper scale Ford. The economic recession of 1958 also helped to kill sales of the introductory year. This video gives you a tour of a restored 1959 Edsel. The styling was less severe than the fifty eight model year and looks more appealing but it didn't encourage sales for the damaged image was already there. This Edsel is the lower model Ranger. Under the hood lies the six cyclinder Ford engine with dual exhaust. The exterior paint on this car is excellent while the interior uphostery is not original or authentic but looks great. The bottom line Ranger cost $3,072 and sold 7,778 units out of a model year total of 44,891.
The two model years did nothing to increase sales and the 1960 model year was a tacky version of a Ford of which the Ranger model sold 295 two doors at $2,705, and 1,288 four doors at $2697. So, Ranger model totals for 1960 were 1,583. Edsel was cancelled in November '59 after only making 110,847 for the three model years.

Category:

Autos & Vehicles

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• CAR
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• 09
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[Mopar4life1995]

back when cars and trucks were unique now they are all the same soo sad

[55lincoln]

@Mopar4life1995 :You're not the first viewer to say this, and you're right. Today's jelly bean cars all look alike and it is sad. Come on Detroit, come on Tokyo, come on Seoul. Get with it. Be imaginative for crying out loud. This is one reason I bought a Chrysler 300, it doesn't look like anything anyone else created. Thanks very much for your comment. I totally agree.

[johnatv1995]

We sold our edsel like 10 years ago in New Hampshire for $1,000, I wish we had kept it.

[55lincoln]

@johnatv1995 I have come across a lot of car people who wish they still had a car or truck that they once owned. Me included. Perhaps you can purchase another Edsel and that would help minimize your loss. You might find one that is in excellent condition. Thanks for enjoying this beautiful blue Edsel.

[psykotanks]

Ah, that's a nice car! I love Edsel's!

[55lincoln]

@psykotanks Edsels are cool! I love them too. Thanks for enjoying.

[psykotanks]

@55lincoln My pleasure! :)

[55lincoln]

@FabioMcHenry I think more people apprecite Edsels these days. Certainly a nice car. But I think the bizarre front end and the recession in 58 killed sales. Thanks for enjoying this Edsel.

[FabioMcHenry]

these cars are sweet, lots of luxury, too bad they failed in advertising them

[55lincoln]

@echoohce Yea! Glad you will use that color. It's a beautiful shade of blue.. The paint is Electric Blue, CHRAB5.  Good luck and good painting.