Adboss Webinar - Advertising SMEs: How To Make Sure You Get Bang For Your Buck This Festive Season

On Wednesday October 5, 2011, adboss.com.au sponsored a FREE SmartCompany webinar - Advertising for SMEs -- how to make sure you get bang for your buck this festive season.
The webinar was intended for SME advertisers as they head into the end of year festive season -- a traditionally peak advertising period. Whether you are considering print advertising, online advertising, television advertising or radio advertising there are some great pointers to be had.
The following video comprises the full Webinar notes.
Below is a good overview of the webinar:
"The Christmas selling season is looming large for SMEs but as many firms prepare they will face the challenge of perfecting their advertising mix -- there's online and offline advertising, mainsteam and niche, branding and lead generation.
In this webinar, SME advertising strategy expert Sam Granleese will help explain what type of advertising works in what circumstances and the tactics SMEs can use to ensure they get the best response to their campaigns this Christmas.
Join Sam as he explains:
- Why targeting your ad campaign is crucial at Christmas.
- When different advertising mediums work best.
- How to tailor your message to get the best response over the festive season.
- How to keep your advertising costs under control.

Category:

Education

Tags:

• advertising
• print advertising
• adboss.com.au
• Adboss
• online advertising
• tv advertising
• radio advertising
• media planning & buying
• media planning
• SME advertising
• Christmas advertising
• ad strategy
• business advertising