Intro to FFBS-'The Back of the Napkin' Jul 2008

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Uploaded by on Jul 15, 2008

Karl Krayer of Creative Communication Network introduces the monthly First Friday Book Synopsis program at Park City Club, Dallas, TX. The Back of the Napkin: Solving Problems and Selling Ideas with Pictures by Dan Roam. A bold new way to tackle tough business problems—even if you draw like a second grader

Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply "get". In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they can't draw.
This is a book synopsis presented in Dallas, TX by either Karl Krayer or Randy Mayeux at the First Friday Book Synopsis (www.firstfridaybooksynopsis.com). To purchase the entire handout, with its accompanying audio presentation, go to www.15minutebusinessbooks.com.

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  • Thank you for posting this on the book, The Back of the Napkin. I am in the process of reading the book. I think you are right on in describing this as a serious business book. There is no fluff here.

    Though I am only about a quarter of the way through the book, I am already experiencing change. It has helped me to discover new ways to look at situations to see what is important and to proceed from there. My primary interest is coaching entrepreneurship. This gives new approaches.

    Shallie Bey

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