Which Chinese Brand is going to be a Global Success?

As China is close to overtaking Japan as the world's second-biggest economy, it is only a matter of time before we will see the first Global Brands coming from China. The question however is: Which Chinese Brand will become a Global success?
As for any brand to grow internationally it is good to secure a home base first. So, the Chinese brand that satisfies and excites its consumers the most, Is well positioned to become China's first global brand. With this idea in mind, we approached Chinese consumers and asked them this very simple question.

Category:

Education

Tags:

• Research
• Chinese
• Brands

[jockandlulu]

Great editing! Check out the Haier case study.

[Paprikafilm]

Real research on tour!