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Trust is the most important thing you sell - consumer trends, sales, brand and marketing speaker

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Uploaded by on Feb 29, 2008

http://www.globalchange.com Trust, corporate image, brand, reputational risk, managing public relations. For banks and insurers trust is all you have to sell. Why consumer confidence and client relationship really matters. Why trust and business reputation takes 25 years to build yet can be lost with negative media in a day. Marketing, advertising messages. Negative media coverage. Conference keynote speaker and Futurist Dr Patrick Dixon.

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