UP by Droog | From Deadstock to Newstock through Re-design

Initiated by Droog, UP is an investigative economic model that aims to increase the value of dead stock through re-design. An alternative to recycling and disposal, UP treats leftover goods as raw material for creative re-interpretation in order to bring leftovers back into circulation.

Graphic Design by CMK1, animation by Mickey Did It.

Category:

Science & Technology

Tags:

• droog
• up by droog
• reuse
• overproduction
• deadstock
• redesign
• business model
• value creation
• economic model
• overstock
• re-design