The main purpose of this logo animation is desirable to make the piece with a background or environment, but the logos aesthetics and motion must also stand on its own in a variety of contexts. To me the brand images of Audi are human, aesthetic, technological and environmental.
To delivery the brand images in five seconds, I created 3D outline of Audi automobiles with mercury texture and wavelets to present technological and natural brand images. The deconstructed shapes and masks with the moving lines connect different perspectives of the car and present the human and aesthetic brand images.
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