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SXSW 2010: Rumors of My Demise - Do Artists Need Labels Anymore?

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Uploaded by on Jul 14, 2010

The assertion that majors have outlived their usefulness is specious; there will always be a place for them. There's an aspect of large scale artist development that only a major can achieve. The idea that the web and inexpensive recording gear eliminate the need for majors is naive. Mass marketing cannot be achieved on an indie basis - the 'evil' majors serve a purpose that no one else can fulfill.

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  • This is interesting and glad it out there for an upcoming artist to know these details across the board.

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