MOJO launched a multi-faceted marketing campaign to promote the fall season of several new and continuing original HD series and the premiere of its off-network HD airings of NBCs hit sci-fi drama series, Heroes. The theme of the campaign is a new tag line, Whats Your MOJO? which will be used both on-air and across all advertising touch points. In support of this campaign, MOJO and AgencyNet joined forces to craft a tool that allows users to access all of the content they desire right at their fingertips without having to visit the website.
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