Multi Channel Customer Engagement - SDL Tridion 2011

Once upon a time, marketers used to update just one brochure set, a website and maybe a few landing pages. Over the years marketing channels multiplied: intranet, extranet, blogs, twitter, linked in and affiliate websites. Now you need to reformat, rewrite and translate everything. Before you know it, one message is rendered in 10 different ways in 10 different languages and you have 100 different things to create for one simple announcement.
SDL Tridion allows you to manage multi-lingual content in all formats from one place. You can send out translated direct mail and emails, publish to landing pages, websites, mobile sites, partner sites and intranets in one go and in the right layout for that channel. All departments can use the same messaging, to ensure your customer has a unified brand experience through all customer touch points.
SDL Tridion removes the complexity of publishing to multiple channels, so you can shift focus to finding the most effective content and channel mix for your target audience.
You're able to reach all your audiences with consistent messaging. Then with Smart Target you're able to keep content and experience relevant to the user. You can track and monitor all your digital campaigns through integrating reports on web analytics, email success rates, lead volumes, pipeline analysis AND MORE.
Start managing all of your digital marketing channels, in multiple languages to multiple devices, from one content source today.

Category:

Science & Technology

Tags:

• multi-channel
• multichannel
• multi channel
• marketing
• engagement
• customer
• web analytics
• online marketing
• digital marketing
• channel orchestration

[misakisheraz]

SHIT PRODUCT