Christina Aguilera Perfume Promotion (unedited)
Loading...
Uploaded by mizbala1 on Feb 8, 2009
Watch in High Quality:
http://www.youtube.com/watch?v=YtYUgVXxhN4&fmt=18
this is the "making of" Israeli launching guerrilla marketing campaign for Christina Aguilera's new perfume.
Concept:
sometimes it's all you need to wear.
Solution:
150,000 of quality clothes hangers, with a perfume sample and a branded Christina Aguilera label connected to each hanger, were hung in public locations all over the country.
Outcome:
Reaching over 1,500,000 consumers, the campaign led to the highest sales ever for a new perfume in Israel and got extensive news coverage in newspapers, TV and online. the perfume was sold out after 3 days.
Credits:
Client: Diplomat Distributors LTD - P&G Perfumes
Advertising Agency: Mizbala
Interactive Agency: Websense
PR Agency: Shalmor Communications
Concept: Select NY
Creative Director: Guy Dayan
Copywriter: Dori Ben Israel
Art Director: Liat Abadi
Photography & Post: Guy Raz, Tomer Kraus
Production: Tal Meir, Eliav Mendelson
Websense VP Marketing: Nisso Larden
Websense Account Manager: Shani Cohen
Websense Art: Lucy Glazen
Launched: January 2009
You can view the online activity in the following link:
http://mizbala.com/_uploads/images/2009/01/kolav2.swf
Link to this comment:
Uploader Comments (mizbala1)
Top Comments
-
Ok, please work with Mrs. Aguilera in the promotion of her NEW ALBUM this Year! [2]
Christina, please, do it in the promotion of your album oks? [sorry for my english]
2 years ago 3
-
Amazing campaign really
I want this campaign too in Portugal xD
Christina is everywhere
Xtina Rocks
2 years ago 3
Video Responses
All Comments (21)
-
Love it!
-
OMG!!!! i would faint if she done that in portugal :O *-* LOOOOVE her
2 years ago 2
-
I want one!
2 years ago 2
-
Sometimes is all you need to wear!!!!!
2 years ago 2
-
wow/!!!!!!!so didi it work?? everybody bouth it, it was a sold out thing???? i really hope so!!!!!!!!! this campaign is great, she should do it all over the world!!!!!!but those hangers must be friendly with evniroment xtina!!!! it was a great idea!!!!!!!! israel smells better than ever!!! it smells like a queen mixed with a sexy dirrty girl!!!!!!
2 years ago 2
-
yay!! queen Christina is everywhere
2 years ago 2
- 8:23Christina Aguilera-Interview-Wetten Dassby tani182312,075 views
- 7:14Review: Christina Aguilera Perfumeby V15U4L3RR0R1,492 views
- 3:18Christina Aguilera New Fragrance Street Samplin...by MrYakim11,272 views
- 3:50Christina Aguilera Perfume Presentationby nAgLiMaNtAs3,929 views
- 2:45DI - Perfume (Publicidade / Advertising)by IvanSTV11,152 views
- 4:25Christina Aguilera - Dirrtyby somix199023,887,269 views
- 1:17Christina Aguilera - By Night hangers promotion...by mizbala11,744 views
- 4:34"Its a Girl thing" Caledonian Cooler Sampling C...by linkcommunication445 views
- 3:50Fashion Photo Shoot Sexy Models Print Campaignby arthurstjohn10,363 views
- 3:45Ken Giddens: Selling Perfumeby systemseminar3,837 views
- 3:34Guerilla Marketing Film -- SWISS MADEby filmbaeckerei26,360 views
- 3:11THE EASTER WITCH PROJECTby JonteMachado733 views
- 3:31Christina Aguilera perfume reviewby tina13793292 views
- 5:42Christina Aguilera oh mother live @ MTVby heatherlaurettelewis440,620 views
- 2:24Guerilla Marketing 2009by Wietssss5,827 views
- 1:10Polygon Invasion, Guerilla Marketing in Düsseld...by rheinformat3,429 views
- 2:04Mercedes Benz A-class Commercial "Christina Agu...by BVP1982302,674 views
- 1:31Christina Aguilera in Russia - 1st of June 2007by Zhenyahitz16,266 views
- 2:31Replay fragrance launch activity - Israel, Feb ...by avitalprester254 views
- 8:32I Hate Being Gay - Tyra (Part 1)by Megami2841,622,532 views
what a great production
yugijane 3 years ago
10x buddy :)
mizbala1 3 years ago