"Unleashing the Power of Digital Signage" Book Trailer -Keith Kelsen

Book Trailer "Unleashing the Power of Digital Signage - Content Strategies for the 5th Screen"

What people are saying:

This book is both a great primer for the ad agencies, and a great reference for those of us who are pioneers in the digital signage industry. Its an excellent resource for anyone planning to use this medium effectively. Jake Lambert, VP, Content Director, Draftfcb

In the book, Unleashing the Power of Digital Signage Content Strategies for the 5th Screen, Keith Kelsen expertly explains how any organization can launch a successful digital signage program, including everything from the basic mechanics of digital signage, to the breadth of content types, delivery mechanisms, execution methods and performance measurement. This information will be incredibly valuable to retailers as they move on delivering 1-to-1, personalized and targeted marketing programs to convey truly relevant, context-aware communications and services to consumers.
-Leslie Hand, Research Director, IDC Retail Insights

"Keith truly understands and illustrates, that with proper planning and a solid content strategy, Digital Signage will return on its objectives and provide uniquely targeted, relevant messaging."
-- Michael Chase, Vice President, Marketing, Sales & Creative, St. Joseph Content

Finally a must read comprehensive book that addresses the issues of content. In his book Unleashing the Power of Digital Signage, Content Strategies for the 5th Screen, Keith Kelsen has brought forth the ingredients to create great content for any of the diverse types of digital signage networks.
-David Drain, executive director, Digital Signage Association

Category:

Education

Tags:

• Digital Signage
• DOOH
• Content
• Keith Kelsen
• Amazon.com
• Focal Press

[wyackey]

Known about this book for a while - I'm ready to pick up my copy next week!

[experiatenet]

Keith, I am thrilled to see this book coming out, and excited for the information this book can convey.

[gototubetime]

Keith, great stuff - looking forward to the upcoming release of the book.