Nielsen's David Martin Responds to Feeback on Twitter Quitters

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Uploaded by on Apr 30, 2009

Our recent post about how the majority of people who use Twitter wind up abandoning the service received a lot of great coverage and feedback. We also received a healthy amount of criticism from the Twitter community who were concerned that our study sold Twitter short because it failed to take into account applications and other websites that feed into the Twitter community.

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  • Interestingly, Twitter appears uninterested in actual user feedback. Those that leave are open and vocal about their reasons.

    Sometimes customers tell the truth.

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