This ad for The Children's Hospital at Montefiore had to strike the balance between informative and entertaining - and ensure parents understood that the Children's Hospital is a unique place specially designed for kids and their specific needs. Executive Producers: Tom Tebbens & Gary Bramnick; Production Company: Jackknife Films; Producer: Jeff Brown; DP/Director: Larry Robins; Art Direction: Ali Wilcox; Copy: Gerry Stankus; Agency: Lorel Marketing Group
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