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Design Drives Desire

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Uploaded by on Mar 17, 2009

[ http://is.gd/nN1O ] Executive Creative Director Peter Knapp's address at the 2008 Cannes Lions Advertising Festival. He makes the case for why design is imperative, not just a 'nice to have,' exploring the potency of placing it at the very heart of all communication; and why wooing and winning consumers' hearts and consequently their loyalty is the primary objective of successful brand design.

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Education

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