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Promoting Millet to the Global Pet Food Industry

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Published on Jan 7, 2014

The European market is now over 500 million in population. In 2012, the European market imported over $40 million in millet which represents 55 percent of total global millet imports. At the 2013 pet food trade show there were over 50 exhibitors featuring blended bird seed products, which are all potential buyers for Colorado (and US) millet. This is a video of Colorado millet industry representatives who attended the 2013 ZooMark trade show in Italy. These companies are sharing what they learned and how companies can be effective when exhibiting at pet industry trade shows in Europe.

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