Bande Annonce du Film: " Citroën se réinvente: Nouvelle Histoire "

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Trailer of The Film: "Citroën Reinvents: New History"
Title: Bande Annonce du Film: " Citroën se réinvente: Nouvelle Histoire "
Sumup: Fiction se déroulant dans une concession Citroën à la Nouvelle Image de Marque où un vol de concept car a eu lieu ...
(English):Fiction taking place in a Citroen dealership in the new branding, where a concept car theft took place ...

Citroën is presenting its first film, A new era: Citroën reinvents, directed by Tristan Aurouët and Thomas
Potez, to its entire international network on 4 and 5 February.
The film is a detective story, featuring the disappearance of DS INSIDE orchestrated by WRC champ
Sébastien Loeb. Running at nearly 20 minutes, it takes the wraps off Citroën's entire transformation project,
covering the new identity, new customer relations and the new product line.
Citroën has always enjoyed a special relationship with the cinema. Audiences in the thirties got to travel to
unknown lands thanks to Léon Poiriers films of the Croisière Noire and Croisière Jaune.
For his first feature-length film, Renaissance, in 2006, Christian Volckmann gave a starring role to a Citroën
car, developed with Citroëns styling centre on the basis of the AirDream concept car.
Today Citroëns connection with the world of cinema is based on numerous partnerships, the most recent
for the film Envoyés Très Spéciaux. Released in France on 21 January 2009, it features legendary Citroëns,
including the SM Maserati, 2 CV, AZ, Ami 6, DS, C4 Picasso visiospace and C6.
Gad Elmalehs upcoming film, Coco, gives the Citroën C6 a leading role. And Jean-Pierre Jeunets next
release, Micmacs à Tire-Larigot, due out in autumn 2009, casts the spotlight on an array of Citroën
models.
Citroën has also partnered the Cabourg Romantic Film Festival for five years.

Category:

Autos & Vehicles

Tags:

• Sebastien Loeb
• Trailer
• Movie
• Nouvelle Historie
• New History