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AOL New Corporate Identity

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Uploaded by on Nov 23, 2009

AOL has rebranded to be known as aol.
This video is a download from http://corp.aol.com/ and shows their new logo in action. The plan is to display the logo against various backgrounds to demonstrate that aol. is a starting point for your internet experiences.

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Howto & Style

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Standard YouTube License

  • likes, 2 dislikes

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Top Comments

  • Words cannot express my hatred of this video and this stupid exercise in rebranding. They got rid of a brand logo that has been around since the dawn of the internet, for, well, what is essentially nothing. Anyway the logo is hideous and the commercial looks like they went out and bought a stock 'lets be hip' video, from like 5-10 years ago.

  • Lol.

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All Comments (7)

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  • Some people like it. Some people not. But me? I will give this logo a chance. To see if it will grow on people or not. Although, I hope to see Aol. become more accurate with this rebrand. If I was working with Aol., I would change the letter font but keep the famous triangle. But till then, I will give this logo a chance.

  • Scrap "Aol." And Bring Back AOL!

  • This is stupid. Someone may now pronounce AOL as Ah-Ol as it now reads Aol. Bullshit, it doesn't have its own logo as the damn word keeps switching and it is generic as well.

  • aol. will be a indpendent company no one will own aol.

  • Looks like they want to be a young hip company again.

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