"Brand New: Solving the Innovation Paradox" by G. Michael Maddock and Luisa Uriarte with Paul Brown. Brand New's revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services and business models. Leading innovation practitioners, and the coauthor of the bestseller "Customers for Life," the authors of this tightly focused, highly entertaining book have nailed the issue perfectly when it comes to successfully introducing anything new.
what a joke! this guy is full of it! If he was such a good inventor he wouldnt be trying to make money selling a POS book
poinrobe 3 weeks ago