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Change By Design by Tim Brown | Book Brief

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Uploaded by on Oct 8, 2009

In "Change By Design," author Tim Brown argues that design is not just about creating elegant objects or beautifying the world around us. The CEO of the celebrated design firm IDEO says design is a way of thinking that allows any leader to convert problems into opportunities at every level of business, in any industry. He calls this new methodology Design Thinking and explains how it can transform your organization into a heaven of innovation.

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