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episode #21 | Talkable is Measurable

John Moore John Moore·74 videos
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Published on May 28, 2012

www.BrandAutopsy.com/blog -- The Talkable Brand video series.

episode #21 | Talkable is Measurable

Word of mouth marketing conversations can be monitored and measured. But to arrive at how talkable a brand is, marketers must go beyond measuring Likes and Tweets online to measuring how recommendable a brand truly is.

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The Talkable Brand video series will help you to strategically think about ways to make your brand, your business worthy of word of mouth.

Every Tuesday on the Brand Autopsy blog a new episode will premiere giving you knowledge and a nudge. Knowledge being interesting information about word of mouth marketing. The nudge being compelling motivation to make the information happen. The result, I hope, is helping you make brands more talkable.

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