EDS Cat Herder

The ad is memorable and funny due to the CATS and the imagery associated with cowboys and cattle herding, not EDS and their products/services.

Everyone who saw that Superbowl remembers,"Oh yeah, the cat ad, it was great!" See how many people remember EDS.

I stand by my previous comments without amendment.

I remember EDS because I use to work in one of their call center slave-pits.

Worst job I have ever had.

What we do.
Who we are.
Once does not need to have interned at Saatchi & Saatchi to know this much you daft insipid jackass.
If you charge enough, it has to be important.
If it's not what the client wants, then making the shit gratis won't make them any happier or likely to give a referral.
If the product sells itself, get out of the way in 30 seconds or less.
Keep the script short, the text large and the talent twice as hot. If you have to explain it to your audience, then it's not funny.

Yeah, I'm sure nearly a million of us* would be watching this on YouTube almost a decade later if it had been a bland, forgettable commercial about sending data. And I'm sure such a classic, well-remembered commercial doesn't look as good on a resume as something everyone ignored when it aired.

*if you put the views of all the copies of this same ad on YT together.

lol, this is a classic commercial

Great ad... huge problem, wtf is the product and wtf is EDS?

At the time this was Ross Perot's company, I think.

(The cats crossing the "water" was actually a small hot tub shoot that was added in seamlessly.)

Great no so many levels.
Crappy in that it does nothing to promote or sell the EDS services and brand.

Marketing 101 people: If the client is willing to pay, any kind of ad is "great!"

ok mr. i know everything about marketing, they tell you what they do, they gather information and send it where you want..hince herding cats, they're just trying to make it funny

LOL ROTFL well done!

soon... everybody will have worked for that $&*%€ ...

my dad worked for this company.