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Mike Grehan - Search and the Connected Consumer OMCap2011

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Uploaded by on Jan 10, 2012

Mehr zur OMCap: http://www.omcap.de

Mike Grehan (Incisive Media) spricht in der Keynote zur OMCap 2011 zum Thema Search and the connected Consumer. Er skizziert die Anfänge des World Wide Web und erläutert dessen Entwicklung bis hin zu den Informationsbedürfnissen der Nutzer der heutigen Zeit. Außerdem wagt Grehan einen Ausblick in die Zukunft der „Suche" und potenzielle Auswirkungen auf das Online Marketing.

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