This spot for the P&G ERA laundry detergent was created with QuantumWorks.com SpotMaster prototype (also known as ConceptMaster or Spot-On) in about 35 minutes after audio track was recorded! The actual spot is also shown at end of video. THIS MATERIAL IS NO LONGER CONFIDENTIAL AS STATED ON THE TITLE SLIDES - THE CONTACT INFORMATION IN THE VIDEO IS NO LONGER CORRECT EITHER - CONTACT US THROUGH YOUR YOUTUBE ACCOUNT OR stevet@quantumworks.com
Jordan McGrath Case & Partners agency produced the initial concept storyboards - Euro RSCG Worldwide, New York, acquired Jordan McGrath Case & Partners, as expected (AA, Jan. 18). The $600 million shop will be renamed Jordan McGrath Case & Partners/Euro RSCG; it will continue to be headed by Chairman-CEO Pat McGrath and President Stephen Badenhop.
Last version in this video is the real spot that aired shown here for comparison to the SpotMaster/SpotON spots created in less than 1 hour !
Realtime3d4all 1 year ago
If you have the time ... the other spots listed on my page are 3D spots i.e Mr. Clean, SWIFFER.
Thanks again
Realtime3d4all 4 years ago
Advertising Agency P&G used at the time for this brand.
ERA spot - 2d storyboards - This type of spot are the easiest and quickest to create. Thanks for viewing and commenting.
Realtime3d4all 4 years ago