Re-packaging McDonald's

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Uploaded by on Sep 4, 2007

The One Centre unlocks the power of McDonald's packaging as a media vehicle with a new range that tells a fresh food story.

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News & Politics

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All Comments (3)

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  • Is the printer for food different from the printer use for items that is not food? I think the package for food like this should be clean.

  • Increasing brand awareness.

    Could have sold it to external advertising,

    I mean everyone knows who Mr.Donald is.

    OK then, instead of corporate advertising. Given CSR and all that a certain proportion of space could given to NGOs?

    The environmental image is pretty popular and it is this that you are aiming for eventually. To encourage people to regard MacDonalds as a good supplier of fast food based on local sustainable principles...

    and profit maximisation :)

    Give in order to receive

  • yeh i thought they were a bit shifty... works though. btw the McOz is now the McFeast deluxe now

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