Given how they discriminate agaisnt their employees and predominately lay off older employee's. I don't doubt the discrimantion displayed in the Ad. There is a definite reason why they are pushing the initative agasint class action suits becuase they are one of the largest corperations guilty of discrimination
I believe that Intel wasn't trying to be racist at all. The way I perceive it is that to advertise the power of their new processor, the used African runners to embody the speed of their new processor. The fact that they were bowing down to the smiling IT Manager is to symbolise the power at your fingertips with the advertised processor. I can safely say these with the pride that I have gotten A+ in Perseptive Poetry and Homors English Courses, comments are welcome.
they are in starting blocks, about to race into each other then, while the white guy who is in charge watches. the racism is still there even if you downplay the most overt form of the symbolism. who's working? the dark men with no shirts. (why no shirts? runnes wear singlets?) who is in charge. the smiling white guy
Yes, in it's most literal since. But the symbolism is overwhelming, and the video isn't really about the ad. It's about their CA ballot initiative which would stop access to justice by minorities and the poor when they're discriminated against.
It's just a matter of perspective .. I mean, NO one would buy a processor if it's marketing "sprinters" were white ...
I say, throw Usain Bolt into the picture ... THAT will sell some processors! I don't think it was intentional at all ...
Bottom line, people should stop being sensitive little pussies ...
tallend9 2 years ago
Given how they discriminate agaisnt their employees and predominately lay off older employee's. I don't doubt the discrimantion displayed in the Ad. There is a definite reason why they are pushing the initative agasint class action suits becuase they are one of the largest corperations guilty of discrimination
Eatchipandtell 3 years ago
Homors English?
I think you meant honors
haha that's ironic.. :P
avadyn 3 years ago 2
why don't you show the ad?
AlbertKeener 3 years ago
I believe that Intel wasn't trying to be racist at all. The way I perceive it is that to advertise the power of their new processor, the used African runners to embody the speed of their new processor. The fact that they were bowing down to the smiling IT Manager is to symbolise the power at your fingertips with the advertised processor. I can safely say these with the pride that I have gotten A+ in Perseptive Poetry and Homors English Courses, comments are welcome.
XeonX369 4 years ago
Intel doesn't care about what race you as long as you bow down before it.
nightatnight 4 years ago
they are in starting blocks, about to race into each other then, while the white guy who is in charge watches. the racism is still there even if you downplay the most overt form of the symbolism. who's working? the dark men with no shirts. (why no shirts? runnes wear singlets?) who is in charge. the smiling white guy
kevindoylejones 4 years ago
Yes, in it's most literal since. But the symbolism is overwhelming, and the video isn't really about the ad. It's about their CA ballot initiative which would stop access to justice by minorities and the poor when they're discriminated against.
consumerwatchdog 4 years ago
They arn't blacks bowing at the feet of a white master, they are runners in the start position getting ready to take off, just like they do at races.
tuboman 4 years ago