Stop the Spread

Two in 3 people on the island of Ireland are carrying excess weight, yet only 38% recognise they have a weight problem. That means a great proportion of the population are in denial, putting themselves at increased risk of well known diseases such as heart disease, diabetes and some cancers. This campaign issues a wake up call, asking people to find out their own waist measurement, and to "stop the spread".

Category:

Nonprofits & Activism

Tags:

• health
• waist
• overweight
• obesity
• safefood
• advertisement
• public
• stop
• the
• spread
• #stopthespread

[Jazblifta]

This is an outragous campaign. HOW can you tell people they are overweight by using a piece of tape to their waist without taking anything else into consideration.

[evilpinkbunnyofdoom]

@Joebycool You seem to be focusing on obesity when clearly this campaign is about tackling the more widespread issue of overweight. If you find it hard to believe that 2 in 3 people are carrying excess weight just look at the statistical results of the study on the safefood website. The whole point of this campaign seems to be that people are in denial, only 38% recognise that they have a problem. Finding those figures hard to believe indicates that overweight is now the norm in this country.

[discoder]

@nyXdeathXangel Doesn't help that they took their slogan from Demolition Man.

[nyXdeathXangel]

@discoder Exactly. Some of those allegedly overweight women just had a little belly bulge... As a matter of fact, SO little belly bulge it looked to me like they just drank too much water that morning.

[discoder]

This ad is ludicrous. There is no reason anybody in this ad could be considered unhealthily overweight. And an arbitrary figure of 37 inches takes nothing into account: height, frame size, muscle. It's even worse than the BMI.

[Nikon05]

@FernandoMontelbon my friend would probably be about size 30 waist, he's very skinny, (an ectomorph basically), he has eaten takeaway everyday for dinner since he was a kid, now he doesn't put on weight because of his bodytype, but he is grossly unhealthy. Internal fat is the real killer

[Nikon05]

@Jazblifta too right. Just like the BMI thing as well. That says that I'm obese, but I've got about 11% bodyfat, lol

[Jazblifta]

youtube "ireland promoting eating disorders" if you are against this campaign :)

[deepestwinterparty]

All you have to do is look around to see that this has become a country of fatties.

Put down the fork, Steakface and eat some greens!

[ronoc9]

@FernandoMontelbon its alright to joke about it, but I studied film and media for 3 years (going on 4). Listen to the music, look at what they have in wide shots and then again in close up. what are the two demographics they target, specifically from 0:12 on? what words are he emphasising?

[FernandoMontelbon]

@ronoc9 Is "I LOVE THIS AD" strong enough ?