Rationale / Objectives:
A learning activity for marketing students who will have a hands-on experience on events management (as part of IMC);
USC -- SBE Spearhead in the gathering of marketing students / faculty in various universities and colleges in Metro Cebu.
Affiliation of marketing students to the national level as the PMA will be part of the event and in preparation for the K12 issues;
Introduce / Launch the Certified Professional Maketer (CPM) license so as to motivate marketing students / faculty in their choice of career or profession;
To adopt the theme of the university, "GLOCALIZED" and apply this in marketing using the success of known business icons in Cebu.
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