Anticipation

The new Where Amazing Happens" campaign for the NBA isn't what you think of when you see Buck in the animating credits. But they definitely deserve props for working hand-in-hand with Goodby, Silverstein and Partners to create a series of understated, mature, clever spots that stand out because they refuse to employ all the played out "urban" clichés that dominate most basketball-related spots.

I especially love how the players' body parts are used as punctuation or as stand-ins for copy. The whole campaign is kind of an inside joke, a nod to true fans without being condescending or inaccessible to others.
I know a lot of you won't "get" this - my excitement for this campaign certainly reveals my bias went it comes to the role of writing in advertising - but I urge everyone to check it out with an open mind.

Buck + Goodby, Silverstein and Partners: "Where Amazing Happens" Credits
NBA Where Amazing Happens TV Campaign
Agency: Goodby, Silverstein & Partners
 Jamie Barrett, Partner, Creative Director / Copywriter 
Ari Weiss, Associate Creative Director / Copywriter 
Stefan Copiz, Associate Creative Director / Art Director
 Brian Coate, Broadcast Producer
 Tod Puckett, Executive Producer
 Tanin Blumberg, Account Director Nathan Shamban, Account Manager
 Christin Sperry, Assistant Account Manager
 Conor Duignan, Assistant Account Manager
Editorial Company: GSP Post
 Editor: Dave Becker 
Assistant Editor: Tim McMahon 
Editorial Producer: Julianna Hendricks
Licensed Track: Carly Comando ³Everyday²
Animation Company: Buck
 Creative Director: Ryan Honey
 Executive Producer: Maurie Enochson
 Post Producer: Kim Evans
Editor: Harry Walsh 
Rotoscoper: Tim Turner
Animators / Compostiors: Joe Mullen, Tomas Pena, Joe Chan, Peter Harp
Conform: Elicit Effects
 Flame Artist: Les Umberger
 Assistant: Greg Cusamano 
Executive Producer: Alex Guerra
Sound Mix: One Union Recording
 Engineer: Eben Carr

November 28, 2007

Category:

Film & Animation

Tags:

• Motion
• Graphics

[dsmovie]

whats song ????????