Game On: 16 Design Patterns for User Engagement
Loading...
Uploaded by GoogleTechTalks on Aug 8, 2011
Google Tech Talk (more info below)
August 8, 2011
Presented by Nadya Direkova.
ABSTRACT
How do you drive up user engagement?
What game-like design patterns get your users to complete the sign-up, bring friends and come back?
This session will expose the design patterns of engagement and incentives, including relevant metrics.
You will leave with an arsenal of 16 design patterns to:
- design effective sign-up sessions and tutorials
- promote virality
- invite return visits
- apply game mechanics beyond points and bagdes.
SXSW tweets about the talk:
"... Most rewarding talk so far at sxsw." - spony
"... Killer presentation on game mechanic design patterns..." - jonloyens
"... She spoke like a human...which was a refreshing change #SXSW."- peternovosel
About the speaker:
Nadya Direkova is a Game Mechanic and Sr. UX Designer at Google.
- 59 likes, 2 dislikes
-
- 59:22
Fun is the Future: Mastering Gamificationby GoogleTechTalks64,116 views
- 1:03:10
HTML5 Multiplayer Game Developmentby GoogleTechTalks12,264 views
- 49:57
Meaningful Play: Getting Gamification Rightby GoogleTechTalks22,649 views
- 1:00:50
Video Games and the Future of Learning (Jan Plass and Bruce Homer)by GoogleTechTalks5,921 views
- 7:50
Factory Design Patternby dnfvideo47,188 views
- 3:34
MVC Design Patternby Lab13srl10,883 views
- 56:13
Lecture - 15 Design Patternsby nptelhrd95,248 views
- 42:42
Design Patterns in Java: tricks ans tipsby benfante5,971 views
- 4:36
Design Patterns History and Introductionby codingkriggs10,623 views
- 2:42
User Experience Design in the Google Eraby NavigationArts7,311 views
- 1:31
Features Listby googlechrome147,696 views
- 3:46
PatternCraft - Abstract Factory - Part 1by johnlindquist4,034 views
- 3:34
Morphine - Cure For Pain on Jools Hollandby digtbk28,746 views
- 2:57
Introducing the Decorator Design Patternby ahmedfarag664,719 views
- 2:21
UI Design - David Pursleyby phantumm680 views
- 3:15
motley crue - shout at the devilby mewsicvids780,452 views
- 27:38
Design Patterns in SharePointby susqtech233 views
- 7:06
The Observer Design Patternby codingkriggs40,644 views
- 1:08
Kid hijacks Kardashian news reportby CNN3,083 views
- 1:11:00
Innovative Gameplay Using Time Travel and Time Manipulationby NCState4,779 views
I get the point of disincentives, but abortion? That's not fun. You don't toy with lives. Jesus.
someman7 2 months ago
big jugs
masonkim7 3 months ago
13:41 LOL what? did she say 'f@rts on the face?'
nahsirah 5 months ago
Great presentation, but wow, what an annoying accent...
Goljar 5 months ago
hey google employeee don't be rude to her..... her voice is cute :)
bloodbathy 5 months ago
Cute and sexy accent xD
nynaker 6 months ago
damned google cant even make youtube works normally :( at least there must be button "watc in html5" or smth like that poor UI designers and lousy programmers...
dotvill 6 months ago