Adidas eye ball

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Uploaded by on Apr 11, 2007

As the 2006 FIFA World Cup approaches, sporting goods company Adidas unveiled two giant interactive multimedia orbs equipped with vanguard technology and featuring a stunning design.

The main concept behind the Adidas Eye Ball was to bring the brand closer to football's biggest asset -- the fans -- and reinforce its status as one of the competition's main sponsors.

The project was commissioned by the German corporation and jointly developed by YDreams, British media agency Carat and marketing specialists Rivers Run Red.

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Entertainment

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  • yes !

  • Y dreams is a portuguese company

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