E-tip video Nonprofit Marketing to Youth Audiences

E-tip video Nonprofit Marketing to Youth Audiences

This educational video was produced for a group on nonprofit communicators in Northeast Indiana. The content of the video came directly from a marketing survey we conducted with this nonprofit group. Our goal was to find out what worked best for them, as nonprofit communicators, in regards to marketing to younger audiences. We felt it was important to learn what nonprofits are doing to market to youth, as well as to share good marketing ideas with peer organizations. This video highlights some of the key findings from our non profit communications survey.

One of the highlights from this survey was a question asking the group to rank the effectiveness of different PR tactics based on their own experiences. This ranking revealed that grassroots marketing is the most commonly used and successful method for reaching youth audiences. The success of grassroots marketing is likely due to the fact that it reaches the audience where theyre at in their lifestyle. Of all the somewhat useful or most valuable answers, the top five all fell into the grassroots marketing category.

Find more on the topic of Grassroots Marketing at MainstreetNonprofitTraining.com --
http://www.mainstreetnonprofittraining.com/ -- Just click the webinar box that says Grassroots PR Tactics.

Find more on the topic of Communications Research at MainstreetNonprofitTraining.com -- http://www.mainstreetnonprofittraining.com/products_Communications_Research.php

The facilitator of this non profit PR communications group is Steve Cebalt, Highview Help LLC, Fort Wayne, Indiana. Cebalt, who has worked on every side of the communications continuum, offers big-time PR strategies used by the largest organizations to small nonprofits and the foundations that support them. He is the author of "Alignment Communications for Foundations," "The Nonprofit PR Forum" blog, and most recently has authored a variety of training materials available through his online Nonprofit Communications DIY Store at MainstreetNonprofitTraining.com

Category:

Nonprofits & Activism

Tags:

• E-tip
• video
• Nonprofit
• Marketing
• to
• Youth
• Audiences