Kodak CMO's Daunting Challenge and Entertaining Style

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Uploaded by on Dec 9, 2009

NEW YORK (YouTube.com/AdAge) -- While no chief marketing officer has an easy job these days, few face as challenging a task as Jeffrey Hayzlett. He's CMO at Kodak, a company that has suffered one of the century's most stunning implosions. With its product lines decimated by the digital revolution, the film and camera equipment marketer that employed 145,000 people in 1988 now has less than 20,000. Hayzlett's job is to market the crippled giant back to technological relevance. And he's as much a cheerleader as he is a formidable stage presence in that effort. This video is an excerpt of one of his latest performances.

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  • BEWARE: Kodak is out to stealthily extract as much cash as possible from its customers.

  • Was lucky enough to see Jeffrey Hayzlett speak at Sales2.0 in SF this week - he is amazing and the turnaround of Kodak is an incredible story.

  • The Kodak CEO sounds and looks like a big jerk off.

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