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Positive Partnerships for Brands and Nonprofits - Linda Rogers, Coca Cola

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Uploaded by on Aug 4, 2010

Linda Rogers who works in Sustainable Marketing and CSR at Coca-Cola, speaks with SLM's Mario Vellandi at Sustainable Brands 10 about a few types of potential partnerships between brands and nonprofits; explains a joint cause program by Diet Coke and the National Heart, Lung, and Blood Institute to promote womens health; and provides three essential tips for both brands and nonprofits in developing positive, collaborative relationships.
Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com

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