Self-Respect PSA Video

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Uploaded by on Dec 19, 2009

Self-Respect PSA Video. Producer: Enchantiq.Creative Commons license: Attribution-NonCommercial-ShareAlike

Young girls talk about body image and self esteem. Dove's message: Things won't change until we change them. The Dove Self-Esteem Fund. Whether it's models that wear a size 2 or movie stars with exceptional curves, beauty pressures are everywhere. And when young girls find it hard to keep up, low self-esteem can take over and lead to introversion, a withdrawal from normal life, and a waste of potential. For example, a recent survey in the United Kingdom indicated that 6 out of 10 girls thought they'd "be happier if they were thinner." Low self-esteem leads to introversion, a withdrawal from normal life and a waste of potential. For too long, beauty has been defined by narrow, stifling stereotypes. Women have told us it's time to change all that. Dove agrees. We believe real beauty comes in many shapes, sizes and ages. That is why Dove is launching the Campaign for Real Beauty. Dove's global Campaign for Real Beauty aims to change the status quo and offer in its place a broader, healthier, more democratic view of beauty. A view of beauty that all women can own and enjoy everyday. Over 50% of women say their body disgusts them (Dove Internal Study, 2002). The body fat of models and actresses portrayed in the media is at least 10% less than that of healthy women (British Medical Association, 2000) 6 out of 10 girls think they'd "be happier if they were thinner" (UK Teen Body Image Survey, January 2004) While only 19% of teenage girls are "overweight," 67% think they "need to lose weight" (UK Teen Body Image Survey, January 2004). Stereotypically "perfect" beauty imagery affects some girl's (and some women's) perceptions of themselves. Dr. Susie Orbach (psychotherapist, London School of Economics) has discovered that spending just three minutes looking at fashion magazines lowers the self-esteem of 80% of women. We can help girls to put "perfect" images of beauty into perspective. Let's face it, most of us are never going to look like the models we see in the media. But when we look at images in magazines and on the big screen, it's all too easy to forget the number of tricks that have been used to create them. But a small army of retouchers, camera operators, lighting technicians and props managers have created these artificial images. Let's show girls the reality behind the imagery!

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  • Parminder Nagra...you are such a role model to desi girls everywhere. I just want to say we are very proud of you.

  • I know that some woman are naturally thin framed(small framed) and some are naturally large framed(over a size 16), but my problem is that society alway tells you woman that being size 0-4 is the only way to be healthy! That is way woman today are killing themselves to be thin!

  • True, there are many women who don't need to lose weight but think they do, but there are also many who want to achieve a healthy weight for their body type, be physically fit, and live a healthy lifestyle & there is certainly nothing wrong with that! Just be careful when you discriminate against any particular body type or size, big OR small; the point of this ad is to love and accept yourself exactly as you are! "Thin" people have self-esteem problems too. Something to keep in mind :)

  • @4200jadale Props to you for liking bigger women, but please be careful about saying that it's unhealthy to be under size 4; it completely depends on one's particular frame and body type. I am a healthy woman who fluctuates between sizes 2 and 4 naturally, as I have a good metabolism and a small frame, and I try to take care of my health.

  • <3 Excellent PSA

    Wait..Boys have self esteem issues too.

    But, I guess there's is somewhat different.

  • I wish every woman can see this video and read the info to see that they don't need to be skinny to be attractive! I, myself like healthy(between size 8-16) woman! I care nothing for size 0-4! That is not very attractive to me! More importantly, it is also not healthy!

    I think so many woman wouldn't think they need to loose weight if it weren't for all those weight loss and exercise commercials!

    Is that E.R. actress Parminder Nagra in this video!

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