MINI VENDING MACHINE
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Uploaded by TAXICanada on Dec 9, 2010
Introducing the MINI Vending Machine, the largest-ever fully-interactive night projection in Canada which showcases the latest 2011 MINIs in a variety of different colour combinations and accessories.
Passersby can interact with the projection by texting to a short code to select the MINI of their choice. This triggers the MINI they've selected to drive around in a fun animation, making its way down to the bottom of the vending machine in trademark cheeky MINI style. As the animation plays, a personalized-response SMS message is dispatched to the participant.
Video produced by Media Merchants in collaboration with TAXI
- 47 likes, 2 dislikes
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Yeah, this is totally cool! show us more MINI on the wall!
gelivom 8 months ago
i thought youd actually get the mini
jiniton 1 year ago
whats the end result?
gkossivas 1 year ago
I love everything digital and new in marketing. But this ? It's neither entertaining, nor suprising or has any added-value for the customer. Waste of money and consumer time, this time.
Kubilius 1 year ago
have you noticed that mini spend more time doing stupid ad campaigns than making properly their cars?
arielatom03 1 year ago
Cool. But I was waiting for a real-life Mini to drive around the corner. Would've been a nice touch.
TheBumsLost 1 year ago
this is stupid
XtianWestendShamer 1 year ago
SWEEEEEEEEEEEEEEEEEEEEET
nsameer 1 year ago
Wicked, they get it. Engage...
simerabrandmedia 1 year ago
nice work!
glossytube 1 year ago