KIDS 2012 | P&G LONDON 2012 OLYMPIC GAMES - CANADA

To us, they're Olympians. But to their moms, they'll always be kids.

In this Procter & Gamble commercial, we see the world through the eyes of the moms of London 2012 Olympians.

Join P&G in saying "Thank you, Mom" by sending your mom a message of thanks at: https://www.facebook.com/#!/PGeveryda...

• Category

  Sports

[Ranger7665]

Oh, so now fathers are not caring about their children!

[ProcterGamble]

To honour Moms, is not to disregard Dads. We're simply taking the opportunity to celebrate Moms.

[goldewl]

Why only moms? WHy to discriminate between parents based on their gender.

I think feminists don't care about this kind of discrimination.

[Kaynas1988]

Can someone please tell who the young kids are supposed to be shown as

[Walter Tonetto]

"trying hard" is the capital illusion of this world ... that's why when these "Tryers" sit down and meditate, nothing ever happens! No deep meditation, no bliss-states!! Learning to let go is something that many people never learn ....

[FTWINZOR]

There is something very wrong with a commercial that only depicts mothers with fathers no where to be found. Especially when said commercial says that being a mother is the "toughest" job out there completely disregarding the duties of being a father being just as difficult if they took on the main role of raising a child in the family. Intentional or not these ads are sexist against fathers who are seen as invisible in the world of these ads.

[goldewl]

Why haven't you made campaign honouring Dads too?

[Meeli Rosales]

♥ que lindo

[ProcterGamble]

Just to be clear, our campaign is simply about honouring Moms, it isn't a commentary on Dads. We're just taking the opportunity to thank Moms in this campaign.