Développer une marque, avec Martin Beauvais

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Uploaded by on Nov 11, 2010

Martin Beauvais, directeur de création chez Open, aborde la complexité du développment d'une marque dans l'industrie du spectacle, comparativement à une marque commerciale. L'élément clé pour une bonne gestion de marque: bien connaître le consommateur.

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Entertainment

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Standard YouTube License

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