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Marketing To Home Sellers. What Home Sellers Want In A REALTOR

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Uploaded by on Sep 22, 2011

http://MyTitleGuy.com How Do You Market To home Sellers? You know how to market to Home Buyers but HOW do you Market To Home Sellers? To Market To Home Sellers You Need To Know WHAT they look for online. The 2008 California Association of REALTORS Home Sellers Survey gives a wealth of information about what is important in a real estate agent and therefor what they would look for online. What do you think a consumer wants in a REALTOR? This is a question I would ask real estate agents when I was a title rep in Phoenix, Arizona. The answers I received were the real estate agents PERCEPTION. Surveys like the one referenced in this video from the California Association Of REALTORS give us more of the REALITY of why consumers chose one real estate agent over another and more importantly, what they value. You can find the 2008 Survey of California Home Sellers here: http://www.car.org/meetings/carmeetings/committee-materials-archive/oct2008co... the WAV Group White Paper referenced in the Home Seller video can be found HERE: http://waves.wavgroup.com/2010/09/20/professional-real-estate-websites-are-lo... and the 2009-10 CAR survey highlights can be found HERE: http://www.car.org/marketdata/currentresearch/homebuyer2009/

CHAPTERS
2:55 start of CAR Report
5:15 Use Of The Internet As A Home Selling Tool
6:01 Home Sellers Online Activities
6:42 Websites Home Sellers Are Visiting
10:40 Home Sellers Reasons For Using A Real Estate Agent
11:52 Number Of Agents Home Sellers Interviewed
12:57 What Home Sellers Value In A Real Estate Agent
13:52 Most Important Factors In Home Sellers Selecting A Real Estate Agent
16:37 HOW Home Sellers Found Their Real Estate Agent
18:04 Expected Response Time From Real Estate Agent
19:26 Percent Of Home Sellers That Would Use The Same Real Estate Agent Again
20:50 Conclusion

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  • Hope I was able to provide some value. Thank you for stopping by Daniel

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  • Great info!

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