NEW YORK (YouTube.com/AdAge) -- In a move that bolsters its "green" image and establishes a new trend in Times Square, Ricoh Americas Corporation is about to launch the first eco-friendly billboard there. Instead of being connected to the electric grid, the $3 million board is powered by wind turbines and solar panels connected to a bank of batteries. The company estimates that the operation of an electrified sign of the same size generates 18 tons of airborne carbon each year.
Great idea,
Ihaveaids2 8 months ago
love it.
Alch1979 2 years ago