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Samsung Case Part 2: Innovation Process

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Uploaded by on Apr 20, 2010

Yoon C. Lee, managing director of Samsung's Global Product Innovation Team, discusses the innovation process that led to his companys breakthrough 2View camera. He stresses that design innovation needs to balance functional and emotional values in both product design and quality testing.

The BRITE '10 conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School. Learn more at http://www.briteconference.com or http://www.globalbrands.org

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  • I didn't know it would be so hard to think of an innovation and Samsung's PI team finally came out with a great one.

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